Real Estate

Real Estate Referrals: Sources and How to Get Leads

By Anna Chevalier on 11 Feb 2020

Referrals are one of the most powerful sources of leads available to a real estate agent. They tend to be more serious and ready to act than a cold lead and already have a level of trust in you because someone vouched for you.

How do you get real estate referrals? There are a variety of ways, from asking former clients to finding the best real estate referral network.

Here’s what you need to know!

Former Clients are a Great Source

Someone who has worked with you before is very likely to put in a good word for you with people they know. Whether you’re also part of a referral agent network or not, ask your former clients to refer you to others.

Be specific when asking. Something like, “Do you know anyone at work who’s mentioned moving lately?” will be more successful than, “Do you know anyone I could help?”

Talk to Friends and Family

Your friends and family know you well and can vouch for you and your expertise. Even if they haven’t worked with you, they are a good source of referrals.

Again, the more specific you can be when you request a referral, the better. Friends aren’t like real estate referral programs — they don’t know exactly what you’re looking for, so spell it out for them!

Join a Real Estate Referral Network

The easiest way to get high-quality referrals is to look for real estate referral companies and join a network. Real estate agent referral websites can identify when a lead is ready to move forward and send you their information.

Of course, all real estate agent referral companies are not created equal. Choose a network that has no upfront costs, delivers high-quality leads, and chooses agents based on merit.

When you use referrals wisely, your business will boom!